Dove also has a "pro-age" commercial campaign for their pro-age products:
The pro-age commercial was banned in the US for showing too much skin.
Yes, Dove is a large corporation in the beauty industry, which is an industry that survives by encouraging and playing off of low self-esteem of consumers, but they seem to be making an effort. I could spend a long time going back and forth between applauding their effort and dismissing it as "too little, too late", or still unrealistic- the women in the pro-age commercial look pretty damn perfect for ladies supposed to be representing how "real" women look- but it is still a commercial.
But on the whole, I appreciate the effort that Dove is making- especially with the "evolution" commercial, to make it clear how much the beauty industry distorts images of women. It makes me think about a section in the memoir "She's Not There" by Jennifer Boylan that I read for Sexuality and Sexual Outlaws in WB 2008 about the author's M to F transition. I quoted this chunk in my reflection paper for the book for class:
…[T]he culture had its hooks in me; like it or not. In no time at all I’d internalized many of the things I’d spent years imploring my students to fight against. I worried that I was too fat. I apologized when someone else stepped on my foot, as if it were my fault. My sentences often ended with a question, as if I were unsure of myself. All of these changes transpired without any conscious thought, and if I became aware of them, I felt ashamed.
Partially, I think what I wanted was to belong. If being female—to others, at any rate—seemed to include self-doubt, insecurity, and anorexia, then some part of me felt, Okay, well, let’s do all that, then.
(Boylan, 2003, p. 156)
The ideology of beauty is as pervasive and destructive as any other power structure, telling everyone how they are supposed to be, to look, to act, to be successful and accepted. It's in the air and in everyone's head, no matter what- Jennifer Boylan had only been taking hormones for a couple months before she noticed the effect of a lifetime of pressure towards women to look a certain way boiling up from her subconscious. One of the things I love most about Prescott College is that I see so many genuinely beautiful individuals all over campus that don't conform to mainstream image standards.
What do you think are some good ways to fight against mainstream image standards? How can we bring the philosophy "look real, not good" (or "look real AND good") to people whose lives are fenced in and tied down by media's dictates?